Library
Workshop content library
Everything the workshop draws on: archetypes, verified-source Indian examples, frameworks, the quiz and a plain-language glossary.
01
When things go wrong, our brand…
- Takes charge and fixes it, fastHero + Ruler
- Checks everyone is okay firstCaregiver
- Cracks a joke to lighten the moodJester
- Sees it as a chance to try something newExplorer + Creator
02
At a family wedding, our brand would be…
- On the dance floor, pulling everyone inJester + Everyman
- The best-dressed person in the roomLover + Ruler
- Making sure the elders have eatenCaregiver + Innocent
- Quietly planning a surprise nobody expectsMagician
03
Our customers come to us mainly because we…
- Help them understand what is right for themSage
- Make them feel they belongEveryman + Lover
- Help them break away from the usualOutlaw + Explorer
- Help them achieve something hardHero
04
If our brand were a film character, it would most likely…
- Fight the system for what is rightOutlaw + Hero
- Leave home to see the worldExplorer
- Invent a brilliant way out of a problemCreator + Magician
- Hold the family togetherCaregiver + Everyman
05
The word we would hate to be called is…
- BoringJester + Explorer
- OrdinaryCreator + Lover
- UninformedSage
- WeakHero + Ruler
06
Our ideal Instagram post would be…
- A witty meme on today's newsJester
- A step-by-step explainerSage + Caregiver
- A breathtaking place few have seenExplorer + Magician
- A real customer, unfilteredEveryman + Innocent
07
Our packaging or space should feel…
- Clean, simple and honestInnocent
- Rich, sensual and indulgentLover
- Bold, raw and a little rebelliousOutlaw
- Premium, polished and in controlRuler
08
Our founder's favourite advice is…
- Never stop learningSage
- Make it yourself, make it yoursCreator
- Lead from the frontRuler + Hero
- Keep it simple and do it rightInnocent + Everyman
09
A competitor launches something similar. We…
- Call it out publicly and do it betterOutlaw + Hero
- Reinvent the category againMagician + Creator
- Stay focused on our peopleCaregiver + Everyman
- Laugh about it and keep goingJester
10
The feeling we want to leave people with is…
- Safe and looked afterCaregiver + Innocent
- Free and aliveExplorer
- Wowed, as if by magicMagician
- Loved and desiredLover
11
Our tone in a customer-care reply is…
- Warm and patientCaregiver
- Clear, precise and expertSage + Ruler
- Casual, like a friendEveryman + Jester
- Straight-talking, no fluffOutlaw + Hero
12
Ten years from now, we want to be known for…
- Changing how the category worksOutlaw + Magician
- Being the most trusted nameInnocent + Sage
- Inspiring people to create and exploreCreator + Explorer
- Being the leader everyone measures againstRuler + Lover